Tag Pilot
Serve Web GTM Container
Serve gtm.js and related scripts from your server container and domain to improve tracking coverage.
Affordable GTM server hosting
Get live with a GTM server container within minutes. Seven days free, then from $15 per container per month with no hard request limit.
Benefits
- Improve page-loading time by moving your tracking tags to server-side
- Overall better tracking quality thanks to 1st party HTTP calls (same domain)
- Leverage Enhanced Conversions and Advanced Matching replacing 3rd party cookies
- Enable server-to-server tracking to achieve 100% tracking accuracy
- Get full control of dataflow to comply with business needs and privacy regulations
Fast and affordable
- Run close to your customers with three data centres - EU, US and APAC.
- Full support for the native server GTM preview container.
- Pay for computation resources, with no hard request limit and no overage charge.
- 24/7 monitoring and healthchecks.
Server-side GTM Presets
Ready-to-use JSON files
Import into your web and server GTM containers for a complete end-to-end server-tagging setup. They cover the ecommerce events, triggers, variables and tags needed for high-quality tracking out of the box.
GA4 Server-Side
All analytics calls will be forwarded via your server container and only 1st party cookies will be created.
Google Ads Enhanced Conversions
Leverage Enhanced Conversions passing 1st party data to improve results of advertising campaigns.
Facebook Conversions API
Move your Facebook and Instagram Ads tracking to the server container to maximise tracking quality and accuracy.
Powerful extensions
Turn on extensions that add data and capabilities to your standard GTM server container.
- Request and console logs - scoped to a path pattern you choose, so one event can be traced without recording every hit.
- Signing keys - store a per-container secret for partner APIs that need an HMAC. Write-only, with a fingerprint shown in the dashboard.
- Cookie carry-over - cookies seen on browser hits are re-attached to server-to-server requests on the paths you nominate.
- Partner options - present the hosting under your own brand, with consolidated billing across the containers you manage.
Resources
Getting started
Server Container Provisioning
Learn how to install server-side GTM on your website.
Configure Web GTM
Once sGTM is provisioned, use this guide to get events forwarded from the browser.
GTM server-side explained
In-depth explanation of how server-side tagging and tracking works.
For agencies and consultants
Running this for clients?
The partner programme covers discounts and commission across every product, consolidated billing, and the option to present the hosting under your own brand. No client minimum and no tier to qualify for.
Pricing
Priced per container. No request meter on the paid plans.
Start free with no card. Move to Base when it goes to production, and to Dedicated when you need capacity isolated to your account.
Free$0
- 50,000 requests every 30 days
- One container per verified account
- Shared best-effort capacity
- Custom subdomain and GTM presets
- Not intended for production traffic
- No credit card
Base$15 / container / month
- No hard request limit
- No request-based overage charges
- Shared high-availability capacity
- Custom subdomain and GTM presets
- Console and request logging
Dedicated$100 / container / month
- Capacity isolated to your account
- No hard request limit
- Priority operational support
- Everything in Base
If the free allowance runs out, processing pauses until the next reset or until you upgrade. Your hostname, DNS, GTM configuration, settings and retained data stay exactly where they are, and upgrading restarts the same container - no DNS or GTM changes.
Prices are per server container - one GTM configuration, environment and region. Three Base containers are $45 a month. Capacity on the paid plans is subject to acceptable use; we will get in touch before sustained load becomes a problem rather than cutting you off.
Already running server-side GTM elsewhere? Migration from $500.