Tag PilotMulti-Source Data
Import COGS and profit data from any source. Define custom order-level costs for accurate tracking.
Track Real Profit
Stop investing in unprofitable campaigns. Connect your ad accounts and optimize against actual profit instead of revenue.
order value249.00
product costs-148.30
shipping-21.00
payment fee-7.52// 2.9% + 0.30
profit72.18
One order, decomposed. Google Ads receives 72.18 as a separate purchase_profit conversion and bids against that.
Transform your Business Metrics
- Account for variable COGS with precise product data
- Track shipping and fulfilment costs
- Monitor profit impact of promotional campaigns in real-time
- Identify most profitable customer segments and channels
- Optimize bid strategies based on actual profit margins
- Scale campaigns with confidence using accurate profitability data
Key Features
Easy Integration
Seamless setup via Google Tag Manager. Support for both classic and server-side implementations.
Real-Time Analytics
Monitor performance metrics, detailed logs, and profit tracking in real-time.
Why Profit Tracking?
Save Time
Automate profit tracking across all platforms. No more manual calculations or spreadsheets.
Reduce Risk
Eliminate costly advertising decisions based on incomplete data.
Increase POAS
Optimize campaigns using true profit metrics instead of surface-level revenue data.
Pricing
Pricing
Profit tracking$30 / project / month
- One CSV or XML product feed per project
- Flexible order-level costs
- Google Tag Manager integration
- Statistics and logs
- Requires server-side GTM
What it needsA container
and a product feed
and a product feed
- A server-side GTM container - ours or your own
- A feed with product IDs and a cost field
- Your order-level cost rules
FAQ
What is POAS?
Profit on Ad Spend. Where ROAS compares revenue to what you spent on advertising, POAS compares profit to it. Two campaigns can have identical ROAS and very different POAS if one sells your high-margin products and the other sells your low-margin ones.