Customer stories

What drives us the most are our customer stories - the real experiences of the people behind the brands we work with. We have had the privilege of supporting founders, small teams and creative entrepreneurs as they turned their ideas into thriving shops.

The Moory storefront, a Swedish boat and watersports accessories shop.

From 600K events to 10M monthly events with Tag Pilot's tools and services.

Moory is Sweden's largest boat accessories store. We started using Tag Pilot's GTM WooCommerce plugin back in 2021 and leveraging their support implemented things like Enhanced Conversions and Microsoft UET early on.

Tag Pilot took care of building and maintaining a next-generation server-side setup, including Consent Mode and additional ad platforms. This setup was quickly repeated to follow our multi-market expansion.

Now, every month over 10M of events are going through Tag Pilot's server-side GTM hosting. It powers advanced setups including Profit Tracking that perform real-time profit calculation for product catalog with more than 50K products.

There is no plugin or company in the world that deserves a 5 star review more than these guys. Big thumbs up from Sweden!

Christoffer from Moory

The Cataleya storefront, a Romanian personalised gifts shop.

99.8% accuracy of GA4 data with complete sGTM setup

Cataleya, Romanian based eCommerce shop specializing in personalized gifts achieved over 99% data accuracy as reported in Google Analytics 4.

This was achieved just in 2 weeks after migrating their complete tracking setup from previous all-in-one plugin to server-side Google Tag Manager configured and provided by Tag Pilot.

Setup includes Consent Mode and multi-channel configuration for Google Ads, Meta, Pinterest, and TikTok.

I'm glad to let Tag Pilot do their magic ensuring everything is tracked correctly and accurately, so I can rely on data when scaling our ads.

Vlad from Cataleya

Fixed 3x times over-reported ROAS to discover actual profitability of existing campaigns.

We helped a Lithuanian store in the supplements industry uncover a serious over-reporting issue - Google Ads was showing 2-3 times more revenue than what was actually generated.

After fixing the attribution model and resolving data discrepancies, they could finally make decisions based on accurate results.